PRESENTATION VIDEO

WHAT DO YOU GET? THE SALE OF INNOVATIVE PRODUCTS Novelty on the market. With a radiator upgrade, customers will have unlimited possibilities for organizational solutions of space and design. The products are model and patent protected.


	MARKETING MATERIAL We have prepared a complete marketing tool base, that will help you at levels in the presentation of the innovative and united products (www, configurator, BIAL sales point, presentation video, Facebook and youtube video).


DIRECT COOPERATION We help you to minimize your stock. We offer optimized delivery terms and minimal transport costs. We are a producer who keeps listening to our partners or end user’s Suggestions and which their implementation we can assure in the shortest Possible time.

COMPETITIVE DIFFERENTIATION:

They stand out above the average mass produced products.

The products offer unlimited solutions for the organization of bathroom space. Due to the possible upgrade of the radiator, customers keep coming back.

A radiator with our SMART accessories is becoming a piece of furniture. Useful and practical in bathrooms, utility rooms, hotel bathrooms,...

With the STYLE ME solution, where the mask can be printed according to the customer’s wishes, we offer highly individual creativity and design for promoting customers’ own brand names.

Progression of Economic Value

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Present market situation

LACK OF DIFFERENTIATION

Today we are faced with mass production and consequently always with the same offer of products. There are less and less original products that vary from the others in their appearance or applicability. Therefore the differentiation goes in the direction of extreme design.

UNSETTLED MARKET CHAIN

As regards "towel heater” radiators, the products hardly differentiate one from another and because the offer is continuously increasing the pressure on the final price is enormous. This means that the profit throughout the whole market chain: producer – distributor – seller – plumber – buyer is becoming lower and lower. The roles in the chain are not clear and the prices are not transparent.

NO CONTINUOUS STRATEGY

In the fight for survival on the market, companies are forced to adapt to pretentious market conditions and to seek simplified solutions. This nevertheless has the effect that they do not concentrate on the created value for the customer. The development of the products and the communication among the business partners is of secondary importance, and consequently the whole branch is impoverished.

What do you get with Bial

BIAL UNDERSTANDS THE CUSTOMER’S LIFESTYLE

We always keep pace with the times, and with new ideas we can help our customers:

• to spend his leisure time better,

• to keep his living quarters tidy, elegant and organized,
• to economize, thanks to the optimum energy efficiency,
• to experience creativity and aesthetic enjoyment.

TRANSPARENT SALES POLICY

Our primary interest is in the satisfaction of all participants in the sales chain. We are aware that the whole sales system is only successful if each participant in the chain is satisfied, successful and fluent. By acting transparently and by cultivating good partner relationships we contribute to market stability.

INNOVATION

Our creative work is focused on development and innovation, and we do it with enthusiasm. Thanks to our intelligent solutions regarding practicability, applicability, quality, aspect and economy, we differ from the other offers on the market.

REALIABLE BUSINESS PARTNER

We are a family company with a tradition, and we are distinguished by our balance, stability, continuity of business orientation and by our continual development. We are aware that unity makes strength. We easily adapt to market changes and are responsible towards our employees and towards the whole sales chain.